Helen is Associate Professor of Marketing and Society in the Faculty of Business and Law. She is the winner of the Excellence in Marketing Prize awarded by the Worshipful Company of Marketors in 2021.

She conducts research in the areas of gender in leadership and entrepreneurship, with a particular focus on institutional theory and the role of rhetoric in challenging institutional logics. Her work is published in high-quality journals, including the Journal of Business Research, Psychology and Marketing, and the International Small Business Journal.

Helen supervises PhD students in marketing-related topics and is always eager to hear from prospective students with interesting research ideas that will have a real-world impact.

An award-winning public speaker and coach with over 25 years of experience in marketing roles in the public and private sectors, Helen enjoys applying academic learning to current issues and developing the critical thinkers of tomorrow.

Her research interests include advertising, gender in leadership and entrepreneurship, and transformative marketing that impacts society.